Power tothe people.
FLUX was the natural next step. Doing it better was deliberate.
Alberta's deregulated market delivered four big retailers, teaser rates, and fees invented after the fact. Better, to us, means four things:
Every charge has a reason.
If we can't explain a charge in one sentence, we don't charge it.
Alberta first.
Office, support, and priorities all in Calgary, not on an investor call.
Built to serve, not sell.
No upsells, no renewal traps, no contracts you need a lawyer to exit.
Quietly smarter.
SunWise settles every month at the right rate. You never think about it.
It's not revolutionary. It's just how a modern energy company should have been built the first time.
Founder-led, from Calgary.
No investor board setting your rates. One trade behind the company: he wired houses before he priced their power.
Tanner founded FLUX Renewables in 2023 to put Alberta roofs to work, and launched FLUX Energy in 2026 to finish the job: retail electricity and natural gas priced in the open, with no exit fees. One family of companies, one mission. Albertans who own their power.
Tanner started on the tools as an electrician in 2005 and went on to earn his Master Electrician certification in 2015, the trade's senior ticket. The work moved the way the trade does: residential, then commercial, then industrial, then solar. He came off the tools in 2020, building someone else's solar company before starting his own. Getting a home connected for microgeneration means working with the wire owners every day, so retail energy was never a pivot for FLUX. It was the rest of the same job.
He built FLUX because of how the big retailers sell. The pricing is kept vague, and the model leans on a familiar pattern: an introductory rate that looks good, then quietly rolls to a higher one once you have stopped checking. FLUX is built to be the opposite. Clear pricing, no exit fees on any plan, and no games at renewal.
A good fit, both ways.
Energy retail works best when it's the right match. Here's ours, stated plainly.
FLUX is for you if:
- You want your energy handled: pick a plan once and never think about it again.
- You forget to renew things. Perfect. Doing nothing here never locks you into a new term.
- You run on both electricity and natural gas, and want the bundle to earn you something.
- You'd rather call a Calgary office that answers than a national call centre that transfers.
We're probably not, if:
- You collect teaser rates. Ours are the same on the first day of your term as the last, which bores rate-hoppers.
- You want a five-year lock. Here, staying is a choice, not a clause.
- You're waiting out your current provider's exit fee. Fair. We'll be here when it clears.
Join the alternative.
See your rate instantly and join the independent Alberta energy company built to answer the phone.